What is Ads Agent
Adrian is Atoms’ AI-powered Ads Agent that simulates a professional marketing manager’s workflow. It automatically extracts product and landing page information, generates ad copy and a campaign plan, and monitors performance in real time once the campaign is approved.
In short, Adrian can help you with:
Automate campaign creation (ad copy, targeting, bidding)
Reduce manual workload through intelligent workflows
Improve performance outcomes via continuous optimization
Before You Start
Before scaling your business with Adrian, here are two key concepts to keep in mind:
Google Ads: A paid platform for promoting your product across search results, websites, and apps. Adrian automatically crafts ad copy, plans campaigns, and ensures your product appears when potential customers search for relevant terms.
Ad Campaign: A structured marketing unit with defined objectives, target audiences, budgets, bidding strategies, and creatives. Adrian generates and manages all components end-to-end. You can review the campaign, set goals (e.g., acquire new users), define the target audience, set a daily budget, and monitor performance on Atoms’ dashboard.
How to Use Ads Agent
Step 1: Publish Your Product
Ensure your product has a public URL. This serves as the landing page for your ads.
Notice: Adrian delivers campaigns based on the domain. Each custom domain can be connected to only one chat. If you remix a project with an ad campaign and want it to apply to the new chat, you need to disconnect the domain from the old chat, then reconnect it to the new one.
Step 2: Understand Cost Implications
Advertising via Google Ads involves real financial spending. Ensure budget awareness and compliance before proceeding.
Step 3: Connect Your Ads Account
If you don’t have a Google Ads account, create one and connect it to Atoms. Verification may take a few minutes, but you can continue setting up other steps.
You can skip creating a campaign during the Google Ads onboarding process.
Step 4: Enable Conversion Tracking
Adrian will automatically configure tracking to measure:
Conversions
User behavior
Campaign effectiveness
Step 5: Launch and Monitor
Once the campaign is live:
Activate the data dashboard
Track key metrics:
Click-through rate (CTR)
Spend
Conversions
Audience demographics (age, gender)
You may also enable monitoring later.
When to Use Ads Agent & Best Practices
Use Ads Agent when
You need initial traffic and exposure
You are entering a cold-start phase with no existing user base
You are going to launch a new product
You want to validate the MVP of your idea
Best Practices
Start with a controlled budget to validate performance
Iterate on messaging based on early data
Focus on conversion tracking accuracy before scaling spend
Use Ads Agent as a testing engine, not just a deployment tool
Key Metrics
Total Conversion Value – Total revenue from all conversions (purchases, sign-ups, downloads). Example: 10 purchases × $50 = $500. Shows the actual business impact of ads.
ROAS (Return on Ad Spend) – Revenue generated per dollar spent. Example: $500 revenue ÷ $100 spend = 5. Higher ROAS indicates more efficient campaigns.
CPC (Cost Per Click) – Cost for each ad click. Example: $200 spend ÷ 50 clicks = $4. Key for controlling the budget and optimizing campaigns.
CPA (Cost Per Action) – Cost per desired user action. Example: $500 spend ÷ 25 conversions = $20/conversion. Measures campaign efficiency focused on conversions.
In short, by integrating AI into campaign creation and optimization, Ads Agent enables faster experimentation, lower operational overhead, and more predictable performance outcomes.